Done correctly, small flyers will deliver big messages more effectively than other printed formats. Essentially, it’s the Twitter principle of keeping the message brief and focused. This is a long-held marketing principle that is often overlooked in the design world.
Small fliers come in many sizes; we offer four common sizes to choose from. The smallest of the small is a dainty feller measuring in at 4.25″ x 5.5″. Don’t let the small size fool ya, it packs a mean marketing punch by fitting perfectly in the pocket or purse so your customer can take your message with them.
Small flyers use fewer resources and generate less waste, too; especially with secondary use value built into the design such as a sports calendar, directory, or any other useful information your target audience will retain.
The perfectly pocket size, 3.5″ x 8.5″ is essentially the size of a typical letter-folded brochure. Add retention value to it by adding “at your finger tips” information for your customers, such as conversion charts, maintenance tips, or a glossary of terms typically used in your field but with which your customers are less familiar. “Retainable” pieces require aqueous coated 95# gloss cover which must endure repeated use.
On the reverse side of one clever piece we printed for an Auto Body Shop, was the diagram of an intersection along with a short form of necessary information to gather if ever in an accident. Now, who wouldn’t keep that handy in the glove box?
Create four coupons on either of the 4.25″ x 11″ or the 5.5″ x 8.5″ formats. Stagger the dates or the product specials. If the expiration date is very near, the 100# gloss text is sufficiently durable to withstand the rigors of being stashed in purse, wallet, or pocket. Distant expiration dates might require the 95# cover stock for a nominal up-charge. For a softer recycled appeal try our 70# uncoated text and 100# uncoated cover, both print beautifully calibrated colors and deliver that porous feel for appropriate applications.
Both the 5.5″ x 8.5″ and 4.25″ x 5.5″ sizes lend themselves to mini-handbill duty. Bands and other entertainers, promoting their upcoming appearances, often use these sizes for handouts at club exits.
For your next printed communication don’t discriminate against the small guy. They can do jobs the big guys avoid. Don’t forget to check out our sponsor at viprintshop.com for further details and ordering info.
Filed under: printed media
