Increasing retention of postcards (updated: 7/30/09)

What clever and innovative ways can you use postcards for communicating both ordinary and not-so-ordinary information? Standard marketing/advertising messages seem to be the most popular, however, big business cards are drawing increased interest. Say you’re a service person whose business  depends on customers reaching you quickly by phone, 4×6 postcards make handy handouts as well [...]

Ratings now enabled

Shoot! We were so busy that nobody at VIPS noticed the great new Poll Daddy ratings widgets available to us bloggers at WordPress.com. But now they’re enabled. So if each of you who reads an article will click on the appropriate rating star, it will encourage us to provide more of what you like seeing [...]

Using Digital to Amplify Print Media Strengths

With so much focus on Web 2.0, social media, SEO (search engine optimization), financially distressed newspapers, and reinforced by blather about the “paperless office,” one might believe that printed media is gasping its last breath. It’s not. While the ongoing recession has curtailed growth, print is more relevant than ever.

How to use the recession to get ahead

How to use the recession to get ahead. Consumers didn’t stop spending during the Depression; most just looked for better deals, and the companies providing those better deals came out stronger after the Depression ended. — Dave Chase [1] Economic recessions are not for sissies or procrastinators. But, believe it or not, they favor the [...]