Print That Works: Coupons Deliver

While the recession has forced lower spending, use of coupons has gone up. According to NCH Marketing Services, Inc., Mid-Year 2009 Coupon Facts Report,[1] coupon redemption is up a whopping 33% from one year ago. Where’s the surprise, right? In an article by Supermarket Guru, Phil Lempert,[2] a online Quick Poll at his site asked [...]

Who says? Testimonials, Case Studies, and Reviews

Of course customers want to know what previous buyers have to say about your products. But they also know that sugary marketing proclamations are light on objectivity.” — Lisa LaMotta, Forbes [1] We know that customer referrals are the best advertising a business can get. Customer testimonials have similarly functioned as a type of public [...]

What’s so great about a down economy? Part 2 (updated: 8/6/09)

Still hanging on to your “good times” bad habits? Old habits die hard, especially for those in service businesses. Those whose phones seemed to ring non-stop during the boom times, may not be ringing as much these days. As budgets tighten, making do with less service becomes the rule in many businesses. Can your good [...]

What’s so great about a down economy? Part 1

“A bad economy is an especially good time to differentiate by service quality, as well as expertise, and other unique attributes that make your goods the preferred purchase.” So says Ivy Cohen at Ivy Cohen Corporate Communications. Another way of saying it sorts the wheat from the chaff. It’s helpful, especially for small businesses, to [...]