What’s so great about a down economy? Part 2 (updated: 8/6/09)

Still hanging on to your “good times” bad habits? Old habits die hard, especially for those in service businesses. Those whose phones seemed to ring non-stop during the boom times, may not be ringing as much these days. As budgets tighten, making do with less service becomes the rule in many businesses. Can your good [...]

What’s so great about a down economy? Part 1

“A bad economy is an especially good time to differentiate by service quality, as well as expertise, and other unique attributes that make your goods the preferred purchase.” So says Ivy Cohen at Ivy Cohen Corporate Communications. Another way of saying it sorts the wheat from the chaff. It’s helpful, especially for small businesses, to [...]

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