Increasing retention of postcards (updated: 7/30/09)

What clever and innovative ways can you use postcards for communicating both ordinary and not-so-ordinary information? Standard marketing/advertising messages seem to be the most popular, however, big business cards are drawing increased interest. Say you’re a service person whose business  depends on customers reaching you quickly by phone, 4×6 postcards make handy handouts as well [...]

Evaluating customer service before you experience it

Many online printers claim “superior” print quality, customer service, and turnaround times. Print quality is easy to evaluate. We can request samples. Turnaround times are usually stated, so those are easy enough to compare. However, customer service is unknown till after we’ve done business with any company, not just a printer. Horror stories are plentiful. [...]