While the recession has forced lower spending, use of coupons has gone up. According to NCH Marketing Services, Inc., Mid-Year 2009 Coupon Facts Report,[1] coupon redemption is up a whopping 33% from one year ago. Where’s the surprise, right? In an article by Supermarket Guru, Phil Lempert,[2] a online Quick Poll at his site asked [...]
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“A bad economy is an especially good time to differentiate by service quality, as well as expertise, and other unique attributes that make your goods the preferred purchase.” So says Ivy Cohen at Ivy Cohen Corporate Communications. Another way of saying it sorts the wheat from the chaff. It’s helpful, especially for small businesses, to [...]
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What clever and innovative ways can you use postcards for communicating both ordinary and not-so-ordinary information? Standard marketing/advertising messages seem to be the most popular, however, big business cards are drawing increased interest. Say you’re a service person whose business depends on customers reaching you quickly by phone, 4×6 postcards make handy handouts as well [...]
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How to use the recession to get ahead. Consumers didn’t stop spending during the Depression; most just looked for better deals, and the companies providing those better deals came out stronger after the Depression ended. — Dave Chase [1] Economic recessions are not for sissies or procrastinators. But, believe it or not, they favor the [...]
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