Using Digital to Amplify Print Media Strengths

With so much focus on Web 2.0, social media, SEO (search engine optimization), financially distressed newspapers, and reinforced by blather about the “paperless office,” one might believe that printed media is gasping its last breath. It’s not. While the ongoing recession has curtailed growth, print is more relevant than ever.

Sell more by hanging around

How can your business sell door-to-door, gaining undivided attention to your offer, but without annoying or risking confrontation with your prospects? With so much emphasis on Internet marketing power, one of the most time-tested direct marketing methods is being ignored by many. Door hangers are your quiet sales team, capturing eyeballs right where your prospects [...]

Avoiding simple mistakes when managing print online

Ordering print through automated online systems is a growing trend but why is a large percentage of the print suitable for online ordering still being purchased by traditional means? Confidence is a big factor in the motivation to buy print over the world wide web. Beyond the concern for quality and turnaround is the apprehension [...]

Designers/marketers poll: Do you buy or manage the printing on print projects you have designed?

Through the years, attitudes toward managing print jobs for clients has varied widely. How do we stack up on this issue today? For bigger agencies — both design and marketing — it’s a good revenue source, as well as a tool to control the marketing and branding process. But can small shops handle the extra [...]