Print That Works: Coupons Deliver

While the recession has forced lower spending, use of coupons has gone up. According to NCH Marketing Services, Inc., Mid-Year 2009 Coupon Facts Report,[1] coupon redemption is up a whopping 33% from one year ago. Where’s the surprise, right? In an article by Supermarket Guru, Phil Lempert,[2] a online Quick Poll at his site asked [...]

Sell more by hanging around

How can your business sell door-to-door, gaining undivided attention to your offer, but without annoying or risking confrontation with your prospects? With so much emphasis on Internet marketing power, one of the most time-tested direct marketing methods is being ignored by many. Door hangers are your quiet sales team, capturing eyeballs right where your prospects [...]

Avoiding simple mistakes when managing print online

Ordering print through automated online systems is a growing trend but why is a large percentage of the print suitable for online ordering still being purchased by traditional means? Confidence is a big factor in the motivation to buy print over the world wide web. Beyond the concern for quality and turnaround is the apprehension [...]

Let’s talk about print

Welcome to what we hope becomes a regular stop for designers and marketers, where we showcase and understand the role of printed media as a marketing tool in today’s digital age. Is print really dead? How will the paperless office affect the medium? How can designers and marketers dovetail print into today’s many other tools, [...]