“A bad economy is an especially good time to differentiate by service quality, as well as expertise, and other unique attributes that make your goods the preferred purchase.” So says Ivy Cohen at Ivy Cohen Corporate Communications. Another way of saying it sorts the wheat from the chaff. It’s helpful, especially for small businesses, to [...]
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How to use the recession to get ahead. Consumers didn’t stop spending during the Depression; most just looked for better deals, and the companies providing those better deals came out stronger after the Depression ended. — Dave Chase [1] Economic recessions are not for sissies or procrastinators. But, believe it or not, they favor the [...]
Filed under: marketing, printed media | Tagged: competition, economy, recession | Leave a Comment »
