Avoiding simple mistakes when managing print online

Ordering print through automated online systems is a growing trend but why is a large percentage of the print suitable for online ordering still being purchased by traditional means?

Confidence is a big factor in the motivation to buy print over the world wide web. Beyond the concern for quality and turnaround is the apprehension in assuming personal liability for order errors. Quality controls at the front end of most online print systems are automated, therefore anything submitted outside the confines of the grid is usually not reversible. Once you click “I accept” you’ve bought the farm so to speak.

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